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our task is to design a series of trials testing the product image on a Buhi product landing page. For each trial, you’ll be given the opportunity to change multiple factors. Each factor is a category you can test (e.g., image, background color, secondary images). Within each factor, there are different levels (values) to be tested. For example, you could test different background colors. Does a blue or grey background color perform better in testing? You’ll want to start with a baseline template for the featured image settings. This will be the “A” test in your A/B testing. For the “B” test, you will make changes to different factors and compare your results to those from the “A” test in the trial.
1. Edit the product image for both Test A and Test B by clicking on the respective boxes and selecting the features you would like to implement in the A/B test.
To learn more about A/B testing best practices, read this article.
You can run up to 12 A/B tests. Remember, you’re aiming to maximize the percentage of returning customers.